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New Gardening Video Grows Consumer Confidence

By 2017-02-24


Proven Winners® has launched an all-new flagship video as a key element of their consumer marketing campaign for 2017. Posted on the Proven Winners ColorChoice® Facebook page the video has been viewed over 700,000 times in just two weeks.

Produced by Fairly Painless Advertising based in Holland, Michigan, the consumer-focused video puts the viewer directly in the shoes of someone planting a garden, inspiring them to create their own spaces using flowering shrubs.  The video helps consumers understand that Proven Winners ColorChoice flowering shrubs are unique, colorful, and easy to grow. It conveys a message of confidence, that gardening can be a fun and creative, and that every garden is a reflection of an individual’s personal style.

“Our main goal for creating this new video is to build confidence and to share the message that Proven Winners varieties break the traditional paradigm that shrubs are dull, green and unmemorable,” said Tim Wood, Product Development and Marketing Manager for Proven Winners ColorChoice, “With over 270 unique shrubs in the ColorChoice line, retailers can create a customized Proven Winners program tailored for their climate and clientele.”

The video features many unique shrubs including: 'Aphrodite' sweetshrub, Sonic Bloom® Pearl reblooming weigela, Lo & Behold® 'Blue Chip Jr.' dwarf butterfly bush, Let's Dance® Big Easy® reblooming hydrangea, Invincibelle® Spirit II hydrangea, Oso Easy® carefree roses, Sprinter® boxwood, Sugar Shack® buttonbush, 'Sweet Summer Love' fragrant clematis and Lavender Chiffon® rose of Sharon.

Visit Proven Winners ColorChoice on Facebook or YouTube to view the video.  For more information, please contact Mark@springmeadownursery.com.

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