Invincibelle Spirit Campaign milestone reached
The Invincibelle® Spirit campaign reaches new milestone
12/21/2015 - Since the introduction of the Invincibelle® Spirit hydrangea in 2009, sales from this special plant have raised funds for The Breast Cancer Research Foundation®. At the end of 2015, fundraising efforts reached over $900,000 toward its million dollar goal. In addition to donating one dollar for every plant sold, it serves as the heart of hundreds of Pink Day fundraisers hosted at garden centers across the United States and Canada.
Proven Winners® ColorChoice®, the brand behind Invincibelle® Spirit hydrangea, selected The Breast Cancer Research Foundation® (BCRF) because it is the highest rated breast cancer organization in the U.S. with an A+ rating from Charity Watch and 4 out of 4 stars from Charity Navigator. BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
New to the campaign in 2015 was the introduction of Invincibelle® Spirit II hydrangea. This new variety improves upon the original Invincibelle® Spirit while continuing the legacy of donating one dollar from each plant sold to BCRF. From the continued H. arborescens breeding of Tom Ranney, this new hydrangea improves upon the original with brighter flower color, stronger stems, and superior container presentation. Like its predecessor, Invincibelle Spirit II hydrangea is a reliable rebloomer that will perform from Manitoba to Mobile.
About Proven Winners® ColorChoice®
Proven Winners® ColorChoice® is the brand name of Spring Meadow Nursery, Inc., a market leader in flowering shrubs, potted liners, and starter plants. Located in Grand Haven, Michigan, Spring Meadow Nursery has over 500 varieties in their catalog, including over 240 varieties marketed under the Proven Winners® ColorChoice® brand, including Incrediball® hydrangea, Lo & Behold® butterfly bush, Bloomerang® reblooming lilac, and ‘Sweet Sumer Love’ clematis.
About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.