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Here's the latest and greatest news from Spring Meadow Nursery and Proven Winners® ColorChoice®. Looking for something you think should be here but isn't, or just want additional info? Feel free to contact Natalie Carmolli, Marketing and PR specialist:
email@example.com | office: 616-223-3366 | Twitter: GardenPR_PW
Searching for inspiration and information for your next story? Through the Greenhouse Glass (a blog for garden writers) is your place for resources and a look behind the scenes at what life is like when you step through the greenhouse glass at Spring Meadow Nursery into the enchanted land of Proven Winners® ColorChoice® shrubs.
Scroll down for press release archive:
2019-20 edition of ‘Gardening Simplified’ publication takes new approach
March 18, 2019
The 100-page reference guide is part of the company’s direct-to-consumer advertising and provides gardening information, colorful photos, planting and landscaping ideas and growing tips about a wide variety of Proven Winners ColorChoice flowering shrubs. The 2019-20 edition organizes a wide variety of shrubs according to their landscape roles. From specimen plants to winter interest, beginning and experienced gardeners alike will gain inspiration and get valuable tips about how to use shrubs to create the landscapes of their dreams.
Proven Winners® ColorChoice® expands 2019 radio advertising
March 04, 2019
With a goal to reach broader audiences of gardening enthusiasts in 2019, Proven Winners® ColorChoice® has scheduled increased media exposure with the largest broadcast and internet radio campaign they have ever planned, generating over 80 million impressions this year.
Proven Winners® ColorChoice® celebrates March with Shrub Madness
March 01, 2019
The world’s only plant bracket competition, Shrub Madness®, has just embarked on its sixth year of the thrilling contest that pits shrub-against-shrub in a fierce single-elimination tournament. Based on the college basketball playoffs, 64 Proven Winners® ColorChoice® shrubs will compete in a no-holds-barred battle for the chance to be crowned National Champion.
Dale Deppe receives WNLA Western Legend Award
January 30, 2019
Spring Meadow Nursery owner Dale Deppe was presented with the 2019 Western Legend Award which recognizes “accomplishments that have contributed to the advancement of the green industry, bringing the realization of significant value to society.” Deppe expressed his deep appreciation and remarked, “It’s an honor to accept this award on behalf of our family of Spring Meadow plant geeks, plant breeders, growers, and plant lovers across the country.”
Proven Winners® ColorChoice® shrubs earn two 2019 Green Thumb Awards
January 25, 2019
The Direct Gardening Association (formerly called the Mailorder Gardening Association) has presented Proven Winners® ColorChoice® Illuminati Tiny Tower™ Philadelphus and Peppy Le Pom™ Punica granatum, with 2019 Green Thumb Awards for best new plants in the plants, bulbs and seeds division.
Three students named beneficiaries of Spring Meadow - Proven Winners® HRI scholarships
December 19, 2018
Horticulture students William Lewis, Yufei Qian, and Aaron Sledge were each awarded $3500 scholarships for the 2018-2019 granting period, bringing the total amount of awards distributed through the fund to $73,750. The students were chosen from a competitive national applicant pool for their academic achievements, exemplary leadership abilities, and commitment to pursuing careers in horticulture.
Quick Fire® hydrangea named Woody Cut of the Year by the American Society of Cut Flower Growers
November 21, 2018
The American Society of Cut Flower Growers (ASCFG) has announced its 2019 Cut Flowers of the Year. Chosen by the group’s 1600 members, the criteria for the awards are the varieties’ ease of culture, productivity, and marketability. Recipient of the 2019 Woody Cut of the Year, Proven Winners® ColorChoice® Quick Fire® Hydrangea paniculata, shares the honor with...
Dale Deppe receives Jackson Dawson Memorial Award
October 26, 2018
Thursday, Oct. 18, the Massachusetts Horticultural Society (MHS) hosted their 118th Honorary Medals Dinner at Wellesley, MA, continuing a tradition of awarding medals to individuals and organizations for their contributions to excellence in horticulture for the public good. Founded in 1829, the MHS is America’s oldest organized horticultural society. Since the Society began, it has been a forum for introducing new plants and flowers into the USA.
Oso Easy® Urban Legend® Rosa earns its Proven Winners® moniker
October 05, 2018
Proven Winners® ColorChoice® Oso Easy® Urban Legend® Rosa has been awarded the Lord Burleigh Award for Best Disease Resistance, plus the Chauncey Beadle Award for Best Shrub Rose at the 2018 Biltmore International Rose Trials at the Biltmore Estate in Asheville, N.C. The two awards bring the plant’s total to three awards announced this year, having been honored with the 2019 Award of Excellence by the American Rose Society in June.
Proven Winners® ColorChoice® varieties take multiple awards at 2018 Plantarium
September 07, 2018
Proven Winners® ColorChoice® plants fared well at this year’s Plantarium 2018 which took place August 22-24 in Boskoop, Netherlands. The top honor was earned by Proven Winners® ColorChoice® Pugster Blue® Buddleia, which was pronounced Novelty Plant Winner of Plantarium 2018. Buddleja davidii 'SMNBDBT' (Pugster Blue) was submitted by Valkplant BV and was chosen by judges from the Royal Boskoop Horticultural Society.
Spring Meadow Nursery announces $1 million raised for breast cancer research
July 19, 2018
Spring Meadow Nursery has made the announcement that they have surpassed their million-dollar fundraising goal for breast cancer research. Owner Dale Deppe and PR specialist Natalie Carmolli took the stage prior to the July 16 State of the Industry keynote address at the Cultivate ‘18 conference in Columbus, announcing the Invincibelle Spirit Campaign has surpassed the $1,000,000 goal that was set just under 10 years ago.
Two 2018 GWA Media Silver Medals of Achievement awarded to Spring Meadow Nursery publications
July 03, 2018
Spring Meadow Nursery has received the Association for Garden Communicators (GWA) 2018 Media Awards Silver Medal of Achievement for two of their recent publications.
Proven Winners® ColorChoice® ‘Limelight’ Hydrangea paniculata named Louisiana Super Plant
June 18, 2018
Proven Winners® ColorChoice® ‘Limelight’ Hydrangea Paniculata has been honored with the distinction of Louisiana Super Plant by the LSU AgCenter. The Louisiana Super Plant program highlights tough and beautiful plants that perform well throughout the state of Louisiana, this year selecting the North American garden classic 'Limelight' panicle hydrangea with its distinctive lime-green blooms.
New Spring Meadow Nursery website offers improved tools for customer success
June 13, 2018
With a goal to give customers an easier way to learn about Proven Winners® ColorChoice® plants, Spring Meadow’s new interactive website allows visitors to browse information based on a wide selection of criteria, giving them improved and more complete access to product information via streamlined menus, clearer navigation and a responsive layout for all types of media, from desktop computer to handheld devices.
Oso Easy® Urban Legend® Rosa wins 2019 American Rose Society Award of Excellence
June 06, 2018
Proven Winners® ColorChoice® Oso Easy® Urban Legend® Rosa has been honored with the 2019 Award of Excellence by the American Rose Society. In 1973 the American Rose Society Board of Directors established the Award of Excellence (AOE) to recognize new miniature and miniflora rose varieties of superior quality and marked distinction.
Oso Easy® Petit Pink rose designated A.R.T.S. Master Rose
May 21, 2018
Proven Winners® ColorChoice® Oso Easy® Petit Pink Rosa has been honored with the designation as a 2019 A.R.T.S. Master Rose. The distinction has been awarded by the American Rose Trials for Sustainability (A.R.T.S.)
Licensing Account Manager Gary Nienhuis joins 40 Under 40 class of ‘18
May 14, 2018
Greenhouse Product News recently named Gary Nienhuis, Licensing Account Manager for Spring Meadow Nursery, as an honoree in its 40 Under 40 Class of 2018.
Proven Winners® expands Shrubs of the Year program
April 25, 2018
Proven Winners® will expand its National Plant of the Year program in 2019, highlighting four shrubs from the Proven Winners® ColorChoice® line, in addition to its Perennial and Annual Plants of the Year.
2018 Shrub Madness champion crowned, smashing voting records
April 06, 2018
The world’s only plant bracket competition, Shrub Madness®, has come to a close for 2018 and a champion has emerged. Based on the college basketball playoffs, the contest is populated with a wide variety of Proven Winners® ColorChoice® shrubs, which compete throughout the month of March for the chance to be crowned National Champion.
Double Take Pink™ quince wins FLORALL award
April 05, 2018
Proven Winners® Double Take Pink™ Chaenomeles took the 2018 Silver FLORALL Award for best new variety at the March 6 Belgian trade fair, FLORALL.
Spring Meadow - Proven Winners® Endowment Fund reaches new heights
February 09, 2018
Spring Meadow Nursery and HRI are pleased to announce that the Spring Meadow - Proven Winners® Endowment Fund has topped $800,000. Last Nov. horticultural students Kristin Neill, Madeline Olberg, and Cornell Ph.D. student Brandon Miller, were recipients of the 2017 round of scholarships, bringing the total amount of awards distributed to over $63,000.
MarkWatch™ competitive collaborative educates industry on trademark usage
February 07, 2018
In response to the need for trademark usage oversight in the horticulture industry, Spring Meadow Nursery, Bailey Nurseries, Plant Development Services, Inc. and Star® Roses and Plants teamed up in 2016 to create the “competitive collaborative”, MarkWatch™.
Spring Meadow Nursery releases new logo
December 04, 2017
December 4, 2017, marks the release of Spring Meadow Nursery’s bold, new logo - the first update in a decade and the most dramatic change in company branding since Deppe family started the business in 1981.
Invincibelle Wee White® hydrangea wins Green Thumb Award
November 22, 2017
The Direct Gardening Association (formerly called the Mailorder Gardening Association) has given the Proven Winners® Invincibelle Wee White® hydrangea a 2018 Green Thumb Award for best new plant in the plants, bulbs and seeds division.
Anna Brooks receives Proven Winners® Landscape Professional certification
May 24, 2017
Anna Brooks of Arcadia Gardens, LLC is the newest landscaper to achieve the certification as a Proven Winners® Landscape Professional.
Aren Phillips in 40 Under 40 Class of ‘17
May 08, 2017
Greenhouse Product News (GPN) named Aren Phillips, Assistant Propagation Manager at Spring Meadow Nursery, as an honoree in its 40 Under 40 Class of 2017.
2017 Shrub Madness champion crowned
April 11, 2017
The 2017 Shrub Madness competition has come to an end after a highly competitive month of voting with Tuff Stuff™ mountain hydrangea being crowned the 2017 National Champion.
New gardening video grows consumer confidence
February 24, 2017
Proven Winners® has launched an all-new flagship video as a key element of their consumer marketing campaign for 2017. Posted on the Proven Winners ColorChoice® Facebook page the video has been viewed over 700,000 times in just two weeks.
Spring Meadow – Proven Winners Endowment Fund scholarship recipients announced
February 16, 2017
Horticultural Research Institute (HRI) is pleased to announce the names of the three recipients of the 2017 Spring Meadow – Proven Winners Endowment Fund Scholarship. Each student received $3000 in scholarship funding to achieve their educational goals.
Ring in spring with Shrub Madness!
February 13, 2017
Now in its fourth year, Shrub Madness is based on the college basketball playoffs that happen every March, but with 64 Proven Winners® ColorChoice® flowering shrubs as competitors.
Spring Meadow Nursery building destroyed by fire
January 16, 2017
A massive fire destroyed the main office building at Spring Meadow Nursery early in the morning on Sunday, January 15, 2017. Six fire departments responded to the blaze and were successful in keeping the fire from spreading to any greenhouses or other structures.
Invincibelle® Spirit Campaign nears goal
December 30, 2016
The Invincibelle® Spirit Campaign has raised over $973,000 for breast cancer research and will surpass the $1 million dollar benchmark in the coming year.
2017 Landscape Plant of the Year: Yuki Cherry Blossom™ Deutzia
November 17, 2016
Yuki Cherry Blossom™ Deutzia has been selected as the 2017 Plant of the Year by Proven Winners® ColorChoice® Flowering Shrubs.
PWCC receives 2017 Green Thumb Awards
November 08, 2016
Proven Winners® ColorChoice® Flowering Shrubs received Green Thumb Awards for Purple Pillar™ Rose of Sharon Hibiscus and Invincibelle® Ruby Hydrangea.
Spring Meadow Nursery welcomes Association of Specialty Cut Flower Growers
November 02, 2016
Spring Meadow Nursery will be welcoming over 200 ASCFG conference attendees to their facilities in Grand Haven, Michigan from November 6-9.
Four awards received at Plantarium
September 14, 2016
Over 16,000 industry professionals and visitors attended the 34th annual "Plantarium" show, held in the Netherlands. Proven Winners® ColorChoice® Flowering Shrubs received four honors in the prestigious awards program.
Purple Pillar™ Hibiscus Receives Honorable Mention at Farwest Show
September 06, 2016
Purple Pillar™ rose of Sharon, introduced by Proven Winners® ColorChoice® Flowering Shrubs, received Honorable Mention from the panel of judges for its unique upright habit and vibrant semi-double purple flowers.
Hydrangea featured in community program
August 12, 2016
The Haslett Beautification Association (HBA) recently planted dozens of Proven Winners® ColorChoice® Invincibelle® Spirit II hydrangeas as part of their “Plant it Pink” program.
At Last™ Rosa crowned Shrub Madness champ
April 01, 2016
The 2016 Shrub Madness competition has come to an end after a tumultuous month of voting with At Last™ rose being crowned the 2016 National Champion.
Scott Arboretum to honor Dale Deppe
February 26, 2016
The Scott Arboretum of Swarthmore College has selected Dale Deppe, president and owner of Spring Meadow Nursery, as the 2016 Scott Medal and Award recipient.
Shrub Madness returns for third year
February 15, 2016
Shrub Madness, horticulture’s original bracket competition, returns for its third year, just in time to lift spirits as gardeners begin planning for spring.
PWCC Expands with new partnership
January 26, 2016
Spring Meadow Nursery Inc. has entered into an exclusive partnership with Proven Winners® Europe Ltd. to introduce its flowering shrubs under the Proven Winners® brand in Europe along with ValkPlant BV.
Invincibelle Spirit Campaign milestone reached
December 21, 2015
At the end of 2015, fundraising efforts reached over $900,000 toward its million dollar goal. In addition to donating one dollar for every plant sold, it serves as the heart of hundreds of Pink Day fundraisers hosted at garden centers across the US and Canada.
Little Lime® Hydrangea, 2016 Plant of the Year
October 27, 2015
Little Lime® hydrangea has been selected as the 2016 Plant of the Year by Proven Winners® ColorChoice® Flowering Shrubs. Since its introduction, this dwarf ‘Limelight’ hydrangea has become an undeniable favorite among landscapers, gardeners, and homeowners.
Jazz Hands® Variegated Loropetalum Receives Retailers’ Choice Award™
August 25, 2015
Jazz Hands® Variegated Loropetalum from Proven Winners® ColorChoice® chosen by a panel of independent garden retailers as best new product at the Retailers' Choice Awards™ at SNA in Atlanta, GA.
Oso Easy® Lemon Zest Rose honored with ARS Award of Excellence
June 26, 2015
The American Rose Society (ARS) announced at the 2015 National Conference that Proven Winners® received the Award of Excellence for Oso Easy® Lemon Zest rose. To receive the Award of Excellence, a rose must prove its mettle in six different no-spray trial locations across the United States.
Fire Light® Hydrangea crowned 2015 Shrub Madness champ
March 31, 2015
Shrub Madness has come to a dramatic end this year with Fire Light® hydrangea being crowned the 2015 National Champion. Coming from a tough field of 64 contenders, the competition gradually narrowed to just two after multiple rounds of voting.
Shrub Madness returns for second year
February 23, 2015
Shrub Madness, horticulture’s only bracket competition, is back for its second year, just in time to relieve stir-crazy gardeners of negative temperatures and blustering winds.