New gardening video grows consumer confidence
New Gardening Video Grows Consumer Confidence
2/24/2017 - Proven Winners® has launched an all-new flagship video as a key element of their consumer marketing campaign for 2017. Posted on the Proven Winners ColorChoice® Facebook page the video has been viewed over 700,000 times in just two weeks.
Produced by Fairly Painless Advertising based in Holland, Michigan, the consumer-focused video puts the viewer directly in the shoes of someone planting a garden, inspiring them to create their own spaces using flowering shrubs. The video helps consumers understand that Proven Winners® ColorChoice® flowering shrubs are unique, colorful, and easy to grow. It conveys a message of confidence, that gardening can be a fun and creative, and that every garden is a reflection of an individual’s personal style.
“Our main goal for creating this new video is to build confidence and to share the message that Proven Winners varieties break the traditional paradigm that shrubs are dull, green and unmemorable,” said Tim Wood, Product Development and Marketing Manager for Proven Winners® ColorChoice®, “With over 270 unique shrubs in the ColorChoice® line, retailers can create a customized Proven Winners® program tailored for their climate and clientele.”
The video features many unique shrubs including: 'Aphrodite' sweetshrub, Sonic Bloom® Pearl reblooming weigela, Lo & Behold® 'Blue Chip Jr.' dwarf butterfly bush, Let's Dance® Big Easy® reblooming hydrangea, Invincibelle® Spirit II hydrangea, Oso Easy® carefree roses, Sprinter® boxwood, Sugar Shack® buttonbush, 'Sweet Summer Love' fragrant clematis and Lavender Chiffon® rose of Sharon.
Visit Proven Winners® ColorChoice® YouTube to view the video.
About Proven Winners® ColorChoice®
Proven Winners® ColorChoice® is the brand name of Spring Meadow Nursery, Inc., a market leader in flowering shrubs, potted liners, and starter plants. Located in Grand Haven, Michigan, Spring Meadow Nursery has over 500 varieties in their catalog, including over 240 varieties marketed under the Proven Winners® ColorChoice® brand, including Incrediball® hydrangea, Lo & Behold® butterfly bush, Bloomerang® reblooming lilac, and ‘Sweet Sumer Love’ clematis.