EZ Scape™  Plant Program adds Proven Winners® ColorChoice® Shrubs

Proven Winners® ColorChoice® Shrubs are set to join the Proven Winners® EZ Scape™ program, a collaborative effort designed to make home landscaping more successful for  garden centers and  their customers. This strategic integration, recently announced by Spring Meadow Nursery and Walters Gardens, reflects the continued partnership between two powerhouse partners to the Proven Winners brand—Spring Meadow Nursery for shrubs, and Walters Gardens for perennials.

EZ Scapes are curated landscape "recipes" composed of perennials that naturally grow well together and provide continuous seasonal interest from early spring through fall. Each recipe is themed around common garden challenges and goals, such as deer resistance, pollinator support, shade tolerance, and drought conditions.

The program was developed by Walters Gardens, featuring Proven Winners perennials, to help bridge the knowledge gap for homeowners and new gardeners who may feel overwhelmed by the process of selecting and combining plants for their landscapes. With the addition of Proven Winners ColorChoice Shrubs, the recipes now offer even greater structure, four-season appeal, and expanded solutions that enhance both the beauty and function of the garden.

For those who appreciated EZ Scapes as a perennial-focused program, those original recipes will remain part of the offering. Moving forward, the program will expand to include integrated perennial and shrub combinations, as well as new recipes featuring exclusively Proven Winners ColorChoice Shrubs.

“EZ Scapes were designed to simplify garden planning for consumers and provide retailers with a turn-key selling tool,” said Christa Steenwyk, Vice President of Sales and Marketing at Walters Gardens. “By including Proven Winners ColorChoice Shrubs, we’re expanding the design and functionality of these recipes, giving garden centers a more complete story to tell—and helping customers feel more confident about their purchases.”

The addition of shrubs to the program also reflects Spring Meadow Nursery’s broader approach to customer success. A longtime leader in developing high-impact plant programs and marketing tools, Spring Meadow sees EZ Scapes as a seamless extension of its proven strategies.

“EZ Scapes recipes are the perfect addition to the support programs we already offer across the supply chain,” said Stacey Hirvela, marketing manager at Spring Meadow Nursery. “From growers, to retailers, to home gardeners, we’re always looking for ways to make success easier and more accessible. These recipes show how perennials and shrubs work together to create dynamic, impactful plantings, and make it simple for everyone to visualize and execute.”

EZ Scapes are more than just planting plans—they’re also powerful in-store selling tools. Designed to be plug-and-play solutions for retailers, the program offers endcap signage that clearly explains how plants work together in the landscape, illustrates seasonal progression, and helps customers visualize mature size and spacing. Each recipe includes planting diagrams with suggested ratios and placement tips, along with finished garden visuals that take the guesswork out of creating a cohesive landscape design. The program is also supported by digital assets that extend the conversation online.

These solution-based recipes are inspired by real consumer questions, providing an approachable entry point for customers who may be hesitant to ask for help, or when staff is limited.

With this collaboration, Proven Winners continues to reinforce its commitment to simplifying success for both retailers and consumers through high-performing plants, innovative marketing, and smart, scalable merchandising programs.