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BUBBLE UP™

Beautyberry

Callicarpa ×

'SMNCJLIEP'

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Close up of the bright purple berries on a branch of Bubble Up callicarpa Close up of the small white blooms of Bubble Up callicarpa Bubble Up beautyberry with vibrant purple berries in a landscape Bubble Up beautyberry with purple berries in a snowy landscape
  • Deer proof
  • Bright fruit
  • Cut flower
Description

Bubble Up™ beautyberry has us bubbling over with enthusiasm! With delightful pink blooms, vibrant purple berries arriving earlier than other beautyberries, and a versatile upright habit, this callicarpa is sure to be a hit in the garden and at retail. While other callicarpa selections tend to get frosted before the berries color up, thanks to Bubble Up™’s early fruiting, it has fruited with abundance here in Michigan. Its bright purple berries are the perfect unexpected addition to fall cut flower arrangements. Because of its incredible deer resistance, Bubble Up™ callicarpa is included in the Deer Proof Program.

USDA Zone
5 - 9 (-20°F/-28.9°C)
Exposure
Full sun
Height
4-6'
Width
2-3'
Finish Time
.5 season
Type
Deciduous
Bloom Time
Summer flowers; fall fruit
Flower Color
Purple
Foliage Color
Green
Liner Sizes
2 1/4", 4", Quick Turn

Soil

Callicarpa is not fussy about soil and will grow in average conditions.

Pruning

Trim to the ground in early spring.

Uses

Mixed borders; perennial beds; foundation plantings; cutting gardens.

Growing Tips

In colder areas, callicarpa may die back to the ground, but will resprout. Avoid cutting back until signs of new growth appear. Makes an excellent cut flower for fall harvest, though it does not dry or preserve well. Birds may eat the berries once they've softened, but they are not typically a first-choice food. No pollinator is required, though fruit set is typically heavier if planted en masse.

Features: Cut flower, Fall interest, Deer resistant, Drought tolerant, New

Filters: Botanical genus: Callicarpa ×, Common name: Beautyberry, Retail program: Proven Winners® ColorChoice®, USDA Zone 5, USDA Zone 6, USDA Zone 7, USDA Zone 8, USDA Zone 9, Exposure: Full sun, Bloom time: Summer, Bloom time: Fall, Purple flowers, Green foliage

Features: Cut flower, Fall interest, Deer resistant, Drought tolerant, New

Filters: Botanical genus: Callicarpa ×, Common name: Beautyberry, Retail program: Proven Winners® ColorChoice®, USDA Zone 5, USDA Zone 6, USDA Zone 7, USDA Zone 8, USDA Zone 9, Exposure: Full sun, Bloom time: Summer, Bloom time: Fall, Purple flowers, Green foliage