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‘Profusion’

Beautyberry

Callicarpa bodinieri

'Profusion'

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Close up of purple Callicarpa Profusion berries "}
  • Colorful fruit
  • Perfect for cutting
  • Deer resistant
Description

Summer flowers produce clusters of violet fruit in autumn on 'Profusion' beautyberry. New growth emerges purple-bronze. Excellent for cutting.

Awards
RHS Award of Garden Merit
USDA Zone
5 - 8 (-20°F/-28.9°C)
Exposure
Full sun
Height
4 - 10'
Width
6 - 10'
Finish Time
.5 season
Type
Deciduous
Bloom Time
Summer
Flower Color
Purple
Foliage Color
Green

Soil

Callicarpa is not fussy about soil and will grow in average conditions.

Pruning

Callicarpa can get some winter damage in cold climates and should be pruned back accordingly. In warmer areas, it may be pruned in early spring if desired. Remove oldest stems every few years on mature plants.

Uses

Mixed borders; perennial beds; foundation plantings; cutting gardens.

Growing Tips

In colder areas, callicarpa may die back to the ground, but will resprout. Avoid cutting back until signs of new growth appear. Makes an excellent cut flower for fall harvest, though it does not dry or preserve well. Birds may eat the berries once they've softened, but they are not typically a first-choice food. No pollinator is required, though fruit set is typically heavier if planted en masse.